A Black Friday game would complement Amazon’s e-commerce business, and it would be similar to its Premier League strategy in Britain, where it carries all of the league’s Boxing Day games. Amazon Black FridayĪmazon has made a little bit of noise about scheduling a game on Black Friday. It was happy with the combined ratings points and seems unlikely to change that strategy for 2022. It took Fox weeks to get out of that hole, so it asked the NFL to move that double doubleheader schedule to later in the season.
Fox didn’t like that situation so much, especially since its Green Bay-New Orleans game was a blowout and did not rate well. Our first primetime matchup is the first game of the 2021 NFL season, a Thursday Night Football matchup between the Dallas Cowboys and Tampa Bay Buccaneers. The NFL loved starting the 2021 season with Fox and CBS each carrying two games in Week 1. The 2021 NFL schedule was officially released Wednesday, and now we know exactly what we have to look forward to on the prime time schedule. The likelihood is that ESPN+ will wind up with one of the games from London. The NFL has five international games scheduled in 2022, including three in Britain, one in Germany and one in Mexico. International on ESPN+Īs part of its bridge deal, ESPN’s streaming service ESPN+ will carry one international game exclusively. An easy read on the huge jump in this year’s out-of-home viewing is that Super Bowl parties came back in a big way. The measurements also include people watching the Big Game from someone else’s house. Out-of-home measurements include anyone who is watching television outside the home - at restaurants, bars, hotels, workout facilities, you name it. Out & About The surest sign that the country is bursting to move away from the pandemic: The Super Bowl’s out-of-home viewership was up a whopping 41% over last year. It will be hard for the NFL to ignore those huge audiences. This is an important story to watch, since Christmas Day has long been associated with the NBA, and the NFL took a big chunk out of that league’s audience in 2021. Considering that Browns-Packers was the ninth most-watched program in all of television in 2021, it’s likely that one of them will get that window. Judging from the success of Christmas Day’s Browns-Packers game on Fox and NFL Network last season, both CBS and Fox have asked the NFL to allow them to carry one Christmas Day game this year in the late afternoon window.
NBC will still have “Sunday Night Football” in prime time on Christmas night. NFL on Christmas DayĮven though Christmas Day falls on a Sunday this year, the NFL plans to move all of its Sunday afternoon games to Christmas Eve, a Saturday. Here are some schedule changes NFL fans should expect this season.
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Most years, the NFL agrees to adjust the schedule slightly to accommodate one or more of the league’s TV partners. Usually these meetings sound a lot alike - this year, all the TV network executives will try to convince the NFL that they need more Cowboys, Chiefs and Packers games (but only if Aaron Rodgers is still leading the offense in Green Bay). getty imagesĮvery year before the Super Bowl, broadcast executives share their wish lists with NFL executives. The success of Browns-Packers on Christmas Day has networks gunning for another game on the holiday.
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